Content Strategies
for Creative Entrepreneurs
A content strategy is a plan for creating, managing, and distributing content to achieve specific business goals and effectively reach a target audience. It involves defining what content to create, where and how to publish it, and how to measure its success over time.
MARKETING STRATEGIST + BUSINESS COACHING
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Content Creation
Content creation is the process of generating valuable, engaging, and informative material to attract, inform, and retain an audience. It involves crafting messages that align with a brand’s objectives, appeal to its target audience, and fulfill a specific purpose, such as educating, entertaining, inspiring, or persuading.
Content creation is a strategic process that combines creativity with purpose. It’s about crafting messages that resonate, inspire, and drive results, building connections with audiences, and helping brands reach their goals effectively.
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Brand Copywriting
Copywriting strategy is a structured approach to crafting persuasive, audience-focused text that motivates readers to take a specific action, whether that’s making a purchase, signing up for a newsletter, or simply engaging with the brand. A copywriting strategy combines elements of psychology, branding, and storytelling to deliver clear, impactful messages that resonate with the target audience and support a brand’s goals.
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REVIEWS
Working with Florence was an absolute delight. She revamped my marketing strategy to help me scale my business to 7-figure.
Julia
A content strategist with a deep understanding of digital trends, audience psychology, and the ever-evolving landscape of content marketing. She has a keen eye for detail and an intuitive sense for what resonates with audiences across various platforms, making her invaluable to any brand seeking clarity, direction, and impactful results.
Meet Florence
Hi! I'm Florence
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